Sales Manager

Full job description You will work with leading international FMCG brands to manage strategic customer relationships and drive commercial growth across Singapore's modern trade channels. You will develop and execute account strategies, identify growth opportunities, and collaborate with cross-functional teams to maximise sales performance and brand visibility. As the Sales Manager, you will play a key role in expanding the business by strengthening retail partnerships, leading customer negotiations, optimising in-store execution and delivering sustainable business growth. Key Responsibilities · Develop and manage relationships with key supermarket and convenience retail accounts · Drive sales growth through effective account planning and execution · Prepare and submit listing applications, new product proposals, and trade promotion plans · Negotiate trading terms, promotional activities, shelf space, and in-store visibility · Monitor sales performance, sell-through, and key account KPIs, recommending improvement strategies where necessary · Analyse retail and store-level sales data to identify opportunities and address performance gaps · Monitor stock availability, resolve out-of-stock issues, and coordinate replenishment plans with operations and logistics teams · Ensure consistent implementation of planograms, promotional displays, and in-store marketing activities · Evaluate the effectiveness and ROI of trade promotions and retail marketing initiatives · Resolve customer issues relating to stock discrepancies, deliveries, and product quality in a timely manner · Work closely with marketing, operations, and logistics teams to ensure seamless execution and supply continuity Requirements Minimum 5 years of experience in FMCG Key Account Management in supermarkets Strong commercial acumen with a proven track record of achieving sales growth Excellent communication, relationship management, and negotiation skills Strong analytical skills with experience in sales reporting and performance analysis Proficient in Microsoft Excel, PowerPoint, and Microsoft Office applications Fluent in English and Mandarin