Marcom Executive

Role Overview The Marcom Executive supports the planning and execution of marketing communications activities across Southeast Asia, ensuring alignment with global strategy while adapting campaigns, content, and messaging to local market needs. This role plays a key part in bridging business objectives with brand execution, delivering impactful campaigns, events, and content that drive lead generation and brand positioning. Key Responsibilities 1. Campaign Execution & Marketing Support Execute regional and local marketing campaigns across digital and offline channels Support campaign planning, scheduling, and rollout based on business priorities Adapt global campaigns to SEA market requirements 2. Content Creation & Brand Communications Develop marketing content (social media, EDMs, brochures, website copy) Ensure consistency with Phoenix Contact branding and CI guidelines Support storytelling and positioning of products, solutions, and industries 3. Events & Marketing Activities Support planning and execution of events (seminars, roadshows, exhibitions) Coordinate logistics, invitations, registration, and on-site support Track leads and support post-event follow-up campaigns 4. Digital Marketing & Channels Manage digital platforms (website, social media, email marketing) Support SEO, analytics tracking, and campaign performance monitoring Execute digital initiatives aligned with regional strategy 5. Business & Sales Alignment Work closely with Sales, Product, and Application teams Gather input to align campaigns with key industries and customer needs Support partner marketing and distribution initiatives 6. Marketing Operations & Reporting Track campaign performance (leads, engagement, conversions) Maintain marketing databases (CRM tools like Salesforce/Pardot) Prepare reports and insights for management Key Requirements Experience 2–5 years in marketing communications, digital marketing, or related field Experience in B2B or industrial marketing is an advantage Exposure to campaign execution, events, or digital channels Skills Content creation (copywriting, basic design coordination) Campaign and project execution Digital marketing tools (e.g., CMS, CRM, social platforms) Strong coordination and stakeholder management Competencies Strong attention to detail and execution discipline Ability to manage multiple campaigns concurrently Collaborative mindset across regional teams Adaptability to global-local (HQ vs SEA) requirements Reporting Line Reports to: Regional Marcom Manager